YouTube Impulse


YouTube wanted to make Impulse, a new and unknown original series, into a qualified hit. Our Content division worked to create a social stunt that could harness the disruptive energy of YouTube communities and push the series into the spotlight. We used YouTube’s unique platform to unlock which audiences aligned with the series most, matching those audiences to specific YouTube influencers. Our Content division worked with said influencers to shoot and “digitally teleport” an Impulse cast member into the background of their videos. The social stunt transformed into a social conspiracy—blasting the series into the spotlight. The stunt generated 118k+ social engagements, 200k+ relevant social comments, and officially landed the series a second season.