WORLD'S STRONGEST BOY
Help Duchenne UK drive awareness of Duchenne Muscular Dystrophy (DMD).
OUR AGENCY TEAM DEVELOPED THE WORLD’S STRONGEST BOYS (WSB) FUNDRASING BRAND AND CLICKBAIT CAMPAIGN.
We partnered with strength building micro-influencers, sports stars and leading athletic brands from Red Bull to popular UK gyms like Barry’s Bootcamp. Our partners shared clickbait videos of feats of physical strength, encouraging followers to click through to see the World’s Strongest Boys. Once clicked, the user was directed to a powerful video about DMD on the World’s Strongest Boys website.
The campaign quickly gained:
Website visited every 20 seconds during inaugural launch.
Twitter hashtag impressions.
Coverage by BBC, Esquire, The Sun, and more.