DUCHENNE UK

WORLD'S STRONGEST BOY

CHALLENGE

Help Duchenne UK drive awareness of Duchenne Muscular Dystrophy (DMD).

SOLUTION

OUR AGENCY TEAM DEVELOPED THE  WORLD’S STRONGEST BOYS (WSB) FUNDRASING BRAND AND CLICKBAIT CAMPAIGN. 

We partnered with strength building micro-influencers, sports stars and leading athletic brands from Red Bull to popular UK gyms like Barry’s Bootcamp. Our partners shared clickbait videos of feats of physical strength, encouraging followers to click through to see the World’s Strongest Boys. Once clicked, the user was directed to a powerful video about DMD on the World’s Strongest Boys website.

IMPACT

The campaign quickly gained:

WSB 

Website visited every 20 seconds during inaugural launch.

182M+

Twitter hashtag impressions.

MEDIA

Coverage by BBC, Esquire, The Sun, and more.

CAPABILITIES
INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
HOWARD
MOGGS
+1.310.845.3035​

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