BOSE
THE GARAGE
LEVERAGE BOSE’S PARTNERSHIP WITH THE MERCEDES AMG PETRONAS FORMULA ONE TEAM TO TURN THEIR NEW HEADPHONES INTO AN EXPERIENCE.
OUR DATA REVEALED THAT MILLENNIALS FAVOR INNOVATIVE, IMMERSIVE, AND SHAREABLE EXPERIENCES.
Additionally, researched showed that Formula 1 racing is very popular, but fans often feel removed from the action.
At the 2016 US Grand Prix, we used innovative spatial sound technology to create a ground-breaking and immersive soundscape. The soundscape utilized Bose’s QuietComfort 35 headphones to give race fans access to the Mercedes AMG Petronas garage just moments before the cars go out onto the track.
We combined the virtual soundscape with a photo booth, allowing fans to take pictures with championship cars and share their experience.
3,866
event attendees against a target of 1k
1
MILLION
social views
1,667
images shared via the car photo booth
5.3
MILLION
video impressions
