SLIMFAST

Honing in on new audience segments.

CHALLENGE

UNLOCK NEW AUDIENCE SEGMENTS AND DRIVE IN-STORE SALES FOR SLIMFAST’S READY-TO-DRINK SHAKES.

SOLUTION
OUR DATA  REVEALED TWO THINGS:

1) SlimFast’s audience regularly used Facebook and Instagram for decision making.

2) SlimFast had three unique digital audiences.     

We honed in the two most profitable audiences for SlimFast: Comfort Seekers and Image Managers. We worked with Facebook, Instagram and Oracle’s Datalogix to design target segments around these audiences. We created digital campaigns, matched with a test and measure approach against key KPIs (e.g. total sales and sales lift at a household level), that let us refine our strategy in real time. 

IMPACT

200-400% LIFT

In household product benchmarks.

200-400%
INCREASE

In sales per household.

CAPABILITIES

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