Reposition Purina as a leader in the pet care world and drive engagement amongst the target audience of pet owners.
To increase engagement amongst Purina’s global target audience, we would need to reframe Purina as a more intimate company and connect with its audience frequently—on a mass scale.
We created a bespoke team of social strategists, placing them on site in Purina’s office.
Using our social listening tools to evaluate pet owner’s conversations, our team quickly crafted clever, intimate and personalized content, directly responding to each individual pet owner within 2 hours of the original post.
We tracked engagement around our new content and conversations, optimizing successful posts to stay relevant and top-of-mind.
100% lift in Twitter mentions .
86% increase in overall response rate.
6 million quality impressions.