Pearle Vision

Distribution

Challenge

Develop a distribution strategy that would improve local visibility and increase the number of people online booking in-store eye exams.  

Solution

We designed a singular, focused campaign and distributed it nationally with local search engine results page strategies.   

We combined our data with our proprietary technology to build campaigns around priority markets, precise audiences, specific keywords, and relevant call to actions. Additionally, we created templated marketing collateral that individual Pearle Vision locations could customize and distribute to further refine the distribution strategy.  

Results

$3.4 Million boost in overall revenue

930% ROI from local sites

Over 75,000 coupons downloaded

124% increase in year on year organic traffic

67% decrease in cost per online conversion

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