HBO

NIGHT OF TOO MANY STARS

A night to remember

CHALLENGE

RAISE AWARENESS OF HBO’S  NIGHT OF TOO MANY STARS —A LIVE FUNDRAISER HOSTED BY JOHN STEWART, FEATURING 22 HOLLYWOOD STARS, AND RAISING MONEY FOR NEXT FOR AUTISM. 

SOLUTION

OUR PROPRIETARY DATA REVEALED TWO TRUTHS: 1) IN TERMS OF SOCIAL MEDIA, HBO’S TARGET AUDIENCE WAS PRIMARILY ON FACEBOOK, AND 2) HBO’S TARGET AUDIENCE LOVED CUTE ANIMAL VIDEOS. COULD BE FOUND ON TWITTER.

Building off of the data provided by ENGINE Insights, ENGINE Agency developed a foolproof strategy with seamless execution. The night of the fundraiser, our content division broadcasted a 30-minute-long Facebook Live event in which we had Night of Too Many Stars host, John Stewart, play with over a dozen puppies while kicking off donations and explaining the importance of Autism awareness.  

IMPACT

The video quickly gained:

1.64 M+ VIEWS

2.1K+ SHARES

CAPABILITIES

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