NFL ON LOCATION

CHALLENGE

DRIVE SUPER BOWL TICKET-PACKAGE SALES FOR HIGH-NET-WORTH INDIVIDUALS— IN JUST THREE MONTHS. 

SOLUTION

WE DEVELOPED A THREE-PHASE CAMPAIGN TO POSITION THE NFL ON LOCATION EVENTS AS AN UNFORGETTABLE EXPERIENCE.

In phase one we segmented our audience into three categories, driving our content creation: 
  
• Business All-Stars: C-Suite individuals seeking luxury experiences  
• Legends: Social climbers wanting to say they’ve done things  
• Gift Givers: Individuals looking to splurge on holiday gifts 
   
In phase two, we designed a distribution strategy that refined itself with each playoff win. We optimized content, targets, and rode the excitement of the playoffs euphoria. 
   
When phase three rolled around, we’d been hyper-targeting Atlanta and New England fans on social for over two months. In the two weeks leading to the Bowl, we put out a final push to drive purchases.  

IMPACT

205% ROAS

(2:1 return from media spend on ticket sales).

INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
HOWARD
MOGGS
+1.310.845.3035

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