MUSEUM OF SCIENCE AND INDUSTRY
ATTRACT NEW AND RETURNING VISITORS.
Our data revealed the neighborhood’s most interested in museums, seasonal trends, and customer behavior.
We used this data to narrow down our audience to three segments: 1) High Value Prospects 2) Chicago Residents, and 3) Drive-Market Residents. We developed custom on- and offline content—from banner ads and billboards to social graphics and videos—that would uniquely connect with each segment.
Return on MSI’s investment in online ad dollars.
Traffic goals by 107%.
Average cost per acquisition over its previous agency partners.