Leverage the growing popularity of matcha among Millennials to launch a new beverage brand into the US market.
MatchaLOVE offered the energy hit our target needed but unlike other sugar-packed caffeinated beverages in the marketplace it was healthy and nutrient-rich.
We positioned MatchaLOVE as the ‘grounded’ alternative to energy drinks. We then used paid search terms and influencer partnerships to target our audience with MatchaLOVE content in the places where they were already looking for health trends.
Once the campaign went live, we optimized in real-time and reallocated dollars against the media placements that drove the highest return on ad spend.
Increased website traffic by 3745% (during the campaign period)
Increased brand positivity by 90%
Increased in-store sales by 23%
Increased online sales by 29%