Our data revealed three important factors:   

1.     Millennials believe a healthy lifestyle is important, but lack of time can compromise their choices.   

2.     Our target audience used mobile and social platforms Instagram and Pinterest to explore new health trends.   

3.     Where in the United States a growing demand was highest.  

We positioned MatchaLOVE as the ‘grounded’ alternative to energy drinks.  We used paid search terms and influencer partnerships to target our audience with MatchaLOVE content in the places where they were already looking for health trends. When our campaign went live, we optimized in real-time and reallocated dollars against media placements to drive returns.