Moving back to Los Angeles, the LA Rams needed to drive season ticket sales amongst an entirely new generation of fans. Our Content division at Art Machine developed the “We’re Home,” campaign, paying homage to the Ram’s rich Southern California heritage and helping to build loyalty amongst LA residents. Our team brought the campaign to life with over 250+ pieces of original, shareable social content. The campaign also included our creative on 400+ billboards and bus sides, the involvement of partners like Budweiser and Honda, as well as the inclusion of league initiatives like Hispanic Heritage and Breast Cancer Awareness. Season tickets sold out within 48-hours. The Rams went from the lowest quartile of 8 NFL teams to #3 and #5 on Twitter and Facebook. Twitter engagement increased by 28%, Facebook by 17%, and Instagram by 63%.