Kohler

Distribution

Challenge

Develop a distribution strategy for Kohler that would ensure brand consistency, increase site traffic, and give Kohler control and visibility into how independent local dealers promote their products.  

 

Solution

Using our research and local intelligence data, we designed creative templates and a uniform brand strategy. We integrated the brand strategy and creative designs into a local website program, which was adopted by over 90% of Kohler distributers, ultimately helping to capture leads and give Kohler control of its branding and messaging on a local level.   

Results

750,000+ page visits

135,000+ incremental clicks to dealer sites

12,000+ lead forms submitted

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