Develop a distribution strategy for Kohler that would ensure brand consistency, increase site traffic, and give Kohler control and visibility into how independent local dealers promote their products.
Using our research and local intelligence data, we designed creative templates and a uniform brand strategy. We integrated the brand strategy and creative designs into a local website program, which was adopted by over 90% of Kohler distributers, ultimately helping to capture leads and give Kohler control of its branding and messaging on a local level.
750,000+ page visits
135,000+ incremental clicks to dealer sites
12,000+ lead forms submitted