Katy Perry

Content

Katy Perry wanted to establish herself as a creative leader in the music industry, especially when it came to her music videos. Our content division, led by award winning director, Mathew Cullen, created a cinematic experience for her “Dark Horse” music video. The third music video in our “Katy Perry trilogy,” we blended sexy pop aesthetic with dangerous hip-hop flavors to build a heightened Egyptian world, and developed a proprietary photography app that let the superstar’s fans immerse themselves in this world. The song sold 6+ million song copies worldwide, became #1 on the Billboard charts within a month, was streamed over 160+ million times, and hit over 1 billion views on YouTube.

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