Federation for Internet Alerts

Distribution
Insights
Integrated

Challenge

Leverage the internet to improve the scale and reliability of emergency alerting. Use ad tech to get crucial, life-saving messages in front of the right people at the right time.

Data

Location data can reveal the homes at risk during an emergency, while browsing data can help target people in these homes with vital alerts in the form of adverts.

Insight

We could use AI to turn standard emergency alerts into voice, video or visual ad units, then use programmatic targeting to expose it to our target audience.

Action

We used Common Alerting Protocol to pull notifications from all international authorities—Taiwan to Tanzania—into a global Alert Hub.

From this hub, we used AI to turn the alerts into adverts that fit multiple digital, OOH and AWS formats and used programmatic media to distribute them to the right people, in the right place, at the right time.

Results

Over 1 billion alert impressions sent during global ​disasters

Geographic penetration into 180 million homes

Assisted in the rescue and return of 868 children​

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