EyeBuyDirect

Content
Distribution
Insights

Challenge

Increase sales and multiple glasses purchases for EyeBuyDirect; a challenger eCommerce eyewear brand offering affordable prescription glasses.

Data

  • Cassandra data showed us that Millennials want to express their personalities through fashion and are loyal to brands that cater to this
  • Research showed us that when shopping online, millennials buy multiple items of clothing, shoes and accessories, but typically only one pair of prescription glasses

Insight

EyeBuyDirect’s low price point allowed Millennials to express themselves through their choice of eyewear. So, to increase sales we would ask them:

“You have multiple pairs of shoes, why only one pair of glasses?”

Action

We re-framed the eyewear category as a fashion category using a highly personalized media and creative strategy comprising over 500 assets—from short films and paid social content to banner ads.

We then leveraged conversion and attribution data to optimize the distribution of our content, delivering the right message to the right person in the right place and format.

Results

Increased site traffic by 434%

Increased video completion rates by 77%​

Increased ROAS by 118%​

Increased overall ROI by 33%​

Share: