EYEBUYDIRECT

Re-framing eyewear.

CHALLENGE

REFRAME EYEWEAR AS FASHION  TO INCREASE SALES FOR EYEBUYDIRECT.

SOLUTION

OUR DATA REVEALED THAT MILLENNIALS EXPRESS THEIR PERSONALITY THROUGH FASHION.

Additionally, Millennials will buy multiple items of clothing, shoes and accessories, but only one pair of prescription glasses. 
  
Based on EyeBuyDirect’s low price point, we created a highly-personalized campaign to influence Millennials to buy multiple pairs of eyeglasses. We created over 500 assets—from short films and paid social content to banner ads. We used conversion and attribution data to optimize distribution, delivering the right message to the right person in the right place and format. 

IMPACT

434% INCREASE

In site traffic.

77% INCREASE

In video completion rates.

118%  INCREASE

In ROAS.

33% INCREASE 

In ROI.

INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
HOWARD
MOGGS
+1.310.845.3035

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