PURINA

ENGINE OF TRUST

CHALLENGE

REPOSITION PURINA AS AN INTIMATE COMPANY AND LEADER IN THE PET CARE WORLD.

SOLUTION

BEHAVIORAL RESEARCH REVEALED THAT CONSUMERS RESPOND BEST TO PERSONALIZED CONTENT.

Belief data showed that pet owners feel mom-and-pop shops are more intimate and trustworthy. Social listening revealed that millions of people are talking about pets on social every month.  
  
We created a team of social strategists. We placed them on site in Purina’s office to evaluate pet owner social conversations and quickly craft clever, personalized content to respond to individual pet owners with. We tracked engagement around our content, optimizing successful posts to stay relevant and top-of-mind.

IMPACT

100% LIFT

In Twitter mentions.

86% INCREASE

In overall response rate.

6 MILLION

Quality impressions.

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