SHANGRI LA
EMPLOYEE FIRST
Happy employees = happy guests
SHANGRI LA WAS EXPERIENCING A DROP IN ONLINE CONVERSIONS AND SPEND-PER-GUEST
SHANGRI LA WAS EXPERIENCING A DROP IN ONLINE CONVERSIONS AND SPEND-PER-GUEST
They came to ENGINE to reveal the internal challenges and deliver a strategy that would help increase overall revenue.
OUR DATA REVEALED THREE CRITICAL INSIGHTS.
OUR DATA REVEALED THREE CRITICAL INSIGHTS.
Travelers believed personalized service is the most important factor in selecting a hotel, restaurant and bar. Travelers read reviews across multiple websites to inform their hotel decisions. Positive employees deliver positive, personal customer experiences.
We used competitor reviews to understand traveler preference based on location. We built hyper-personalized offers based on these reviews, using geo-specific transaction data to target returning customers.
Additionally, we used customer feedback data to help Shangri La adjust their employee engagement strategy to influence positivity amongst employees.
With our work, Shangri La experienced a:
42
PERCENT
Increase in spend-per-guest (among existing customers)
32
PERCENT
Increase in website traffic
85
PERCENT
Increase in online conversion
18
PERCENT
Increase in overall revenue
IN PARTNERING
WITH US?
MOGGS