They feel more comfortable engaging with brands that consistently publish content.  
   
We developed a year-long, always-optimizing content and distribution strategy. For 365 days, our team worked around the clock to develop over 3,250+ pop culture content—from simple gifs to mini-docuseries and holiday videos.  
  
We distributed the content via eBay’s 16 emerging social platforms and developed a social incubator, determining which of the 16 platforms could drive the most sales.