LAY'S
DO US A FLAVOR
Double (dipping) competition submissions
DOUBLE THE NUMBER OF SUBMISSIONS FOR LAY’S ‘DO US A FLAVOR’ COMPETITION FROM 3.8M TO 7.6M.
DOUBLE THE NUMBER OF SUBMISSIONS FOR LAY’S ‘DO US A FLAVOR’ COMPETITION FROM 3.8M TO 7.6M.
Lay’s data revealed that most of their audience was on social and that in previous years, contestants had difficulty thinking of submissions. Our data showed that consumers respond well to new twists on familiar marketing formats, as well as personalized content.
We created a jingle, with a unique twist of talking food, to show contestants how easy it was to submit. We leveraged social listening to join DUAF conversations and create personalized, unique micro-jingles based on consumer social posts, using behavior data to distribute the jingles in real-time.
Doubled submissions in less than 4-weeks
12 MILLON+
YouTube views
100%
Jingle re-tweet rate
3 MILLON+
Twitter reach
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