LAY'S

DO US A FLAVOR

Double (dipping) competition submissions

CHALLENGE

DOUBLE THE NUMBER OF SUBMISSIONS FOR LAY’S ‘DO US A FLAVOR’ COMPETITION FROM 3.8M TO 7.6M.

DOUBLE THE NUMBER OF SUBMISSIONS FOR LAY’S ‘DO US A FLAVOR’ COMPETITION FROM 3.8M TO 7.6M.

SOLUTION

Lay’s data revealed that most of their audience was on social and that in previous years, contestants had difficulty thinking of submissions. Our data showed that consumers respond well to new twists on familiar marketing formats, as well as personalized content.  

We created a jingle, with a unique twist of talking food, to show contestants how easy it was to submit. We leveraged social listening to join DUAF conversations and create personalized, unique micro-jingles based on consumer social posts, using behavior data to distribute the jingles in real-time.  

IMPACT

Doubled submissions 
in less than 4-weeks

12 MILLON+

YouTube views 

100%

Jingle re-tweet rate

3 MILLON+

Twitter reach 

CAPABILITIES
INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
HOWARD
MOGGS
+1.310.845.3035

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