CHICK-FIL-A

CTR VS CPC

CHALLENGE

INCREASE CHICK-FIL-A’S CLICK-THROUGH-RATE, WHILE KEEPING COST-PER-CLICK AT LESS THAN $3.   

SOLUTION

We used a combination of our data, Chick-Fil-A’s data, and our own automated paid search platform to build non-branded AdWords campaigns unique to each store location. We customized campaigns based on population and individual store hours, prioritizing high-bid adjustments for mobile, since mobile audience generally search for local services.   

IMPACT

300%

Surpassed CTR goal

$2.14

averaged under its CPC goal

INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
HOWARD
MOGGS
+1.310.845.3035

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