Check One Two wanted to spark a worldwide movement to inspire men to check for testicular cancer. Our Content division developed the #FeelingNuts campaign. We created the overarching campaign line and content. We produced educational videos to teach men how to correctly check themselves and helped fuel a primetime TV show on the UK’s Channel 4. The campaign was picked up by TV stations like ABC News, media sites from MashableUK to The Independent and radio stations like Absolute Radio. The primetime TV show doubled Channel 4’s live audience viewership to 900k+ viewers. The hashtag “#FeelingNuts” started trending on Twitter with 100k+ uses, 786MM+ impressions and a reach spanning 159 countries.