NEWS

COVID-19: PULSE OF THE CONSUMER

Keeping the Pulse of the Consumer and COVID-19 

COVID-19 has just begun and already the business impact is felt. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel.

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.

These Online CARAVAN® omnibus surveys were conducted March 13-15 and March 16-17, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

Key Findings as of March 17, 2020: 

Covid-19 inforgraphic
Contact us at caravaninfo@enginegroup.com for more information, or for the full CARAVAN survey findings.
Key Findings as of March 15, 2020: 
  • While most Americans (78%) are concerned about COVID 19, a not insubstantial minority of 22% say they are unconcerned.
    • Boomers are most likely to be concerned, Gen Z least.
    • Democrats are more likely to be concerned than Republicans or Independents.
  • Most Americans (79%) have engaged in some form of social distancing.
    • Democrats are more likely to have done so than Independents (78%) or Republicans (73%).
  • A majority (60%) have been impacted by a COVID-19 related cancelation or closure.
  • So far, the disease itself remains a news story for most, with only 13% knowing someone who has been quarantined with, exposed to, or diagnosed with COVID-19.

Take a look below for a breakdown of all of the results from the first wave of the study.

While most Americans (78%) are concerned about COVID 19, a not insubstantial minority are unconcerned 

Weekly Covid-19 Caravan 

V2. How concerned are you about the Coronavirus?

[Base = (Total Respondents) Total: N = 1003]

Baby Boomers exhibit the highest level of concern about COVID-19, while nearly 30% of Gen Z are unconcerned

 

Covid-19 Survey

V2. How concerned are you about the Coronavirus?

[Base = (Total Respondents) Weighted Total: N = 1003;Gen Z (18-23): N = 108;Millennials (24-39): N = 268;Gen X (40-55): N = 270;Baby Boomers (56-74): N = 330]

More Democrats are concerned about COVID-19 than Republicans or Independents

 

Covid-19

V2. How concerned are you about the Coronavirus?

[Base = (Total Respondents) Republican/leaners (Net): N = 362;Republican: N = 302;Lean Republican: N = 59;Lean Democrat: N = 63;Democrat: N = 384;Democrat/leaners (Net): N = 447;Independent (excl leaners): N = 98;Independent (incl leaners): N = 197]

Have done the following in response to COVID-19

Weekly Covid-19 Caravan - Lifestyle changes

V3. Have you done or considered doing any of the following in response to Coronavirus? – Have already done Summary

[Base = (BASE) Total: N = 1003]

 Have done the following in response to COVID-19

Weekly Covid-19 Caravan - response

V3. Have you done or considered doing any of the following in response to Coronavirus? – Have already done Summary

[Base = (BASE) Republican/leaners (Net): N = 362;Republican: N = 302;Lean Republican: N = 59;Lean Democrat: N = 63;Democrat: N = 384;Democrat/leaners (Net): N = 447;Independent (excl leaners): N = 98;Independent (incl leaners): N = 197]

Percent impacted by…

Weekly Covid-19 Caravan - response

V4. Have you or has anyone in your household been directly impacted by the following?

[Base = (Total Respondents) Total: N = 1003]

At ENGINE, we are keeping the pulse on the consumer during the COVID-19 pandemic, and are regularly running our CARAVAN surveys on these issues. Contact us at caravaninfo@enginegroup.com for more information, or for the full CARAVAN survey findings.

Written by the Caravan team at ENGINE Insights.

 

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