2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
MEDIA CONSUMPTION IN THE COVID ERA
COVID has impacted every facet of our lives, including how we consume TV. ENGINE Media Solutions reveals what Americans are watching, which services are most popular, and how they feel about ad-supported subscriptions with findings from a survey conducted by ENGINE Insights.
The survey found that on an average weekday, Americans watch 6.2 hours a day and that rises to 6.8 hours on the weekend. Gen Z watches the least amount of TV – 4.8 hours a day during the week and 5.5 hours on the weekend. Also, Americans reported watching more comedy programming in the past month (54%) compared to drama at 46%.
Interestingly, when Americans were asked to name the devices they use to stream and/or watch TV – Smart TVs came out on top at 39%, with Cable TV following at 35%, and Roku in third at 27%. When asked about advertising shown during TV programming they stream for free, and the number of ads they consider to be acceptable during a 60-minute show, 25% said 6-10 ads.
Take a look at all the findings in the infographic below.
Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.
NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.