COVID CONSUMER TRENDS pt. 5

NEWS

COVID-19: KEEPING THE PULSE OF THE CONSUMER

ENGINE

06th April 2020

Stay Informed

Keeping the Pulse of the Consumer and COVID-19

COVID-19 has just begun and already the business impact is felt. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel.

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.

These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, and April 3-5, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.

Key Findings as of April 5, 2020:

At ENGINE, we are keeping the pulse on the consumer during the COVID-19 pandemic, and are regularly running our CARAVAN surveys on these issues. Contact us at caravaninfo@enginegroup.com for more information, or for the full CARAVAN survey findings.

Written by the Caravan team at ENGINE Insights.

More about CARAVAN

Today’s world is moving faster than ever. Consumers expect brands and agencies to connect with their values while evolving as quickly as their needs. Businesses need to make critical decisions with speed and agility while anticipating their customers’ next move. Tomorrow things will move even faster — are you prepared?

Engine’s CARAVAN® Omnibus Surveys is our agile solution that provides actionable data quickly and cost-effectively, so you can uncover the insights you need to succeed.

Find out more about CARAVAN here

Ready to get started? Contact us today

LATEST ARTICLES

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

August 5, 2020

Chicago – August 5, 2020 – Centro(https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly. Centro’s efforts to create more direct supply paths have led to recent integrations with supply partners Connatix, ENGINE Media Exchange (EMX), IronSource, Mediavine, and Unity.

The Eternal City: Gen Z, Millennials and the Future of Urban Living

July 31, 2020

The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?

ENGINE Insights Summer Vacation Survey Finds…

July 30, 2020

It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.