These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, and March 27-29, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.
COVID-19: PULSE OF THE CONSUMER
Keeping the Pulse of the Consumer and COVID-19
COVID-19 has just begun and already the business impact is felt. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel.
At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.
These Online CARAVAN® omnibus surveys were conducted March 13-15, March 16-17, and March 20-22, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.
Key Findings as of March 22, 2020:
COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis
NEW YORK, NY, March 25, 2020 – In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, EMX, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging.