NEWS

LIFE INTERRUPTED

The immediate impact of COVID-19 on Gen Z and Millennials

LIFE INTERRUPTED: COVID-19 on Gen Z and Millennials

COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this. 

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering insights from identifying important data points and trends from the voice of the consumer to generational insights like this one that peel back the layers of isolation and illustrate the mindset of the youth.

These CASSANDRA Collective insights were gathered during this past week. 
Cassandra COVID19
At ENGINE, we are keeping the pulse of the people during the COVID-19 pandemic, and will be regularly checking in on our CASSANDRA teams insights into the youth of today & the leaders of tomorrow. Contact us at michael.corti@cassandra.co for more information, or to inquire about custom research or the full Special Edition collective findings.
We’re Cassandra

As cultural strategists and business intelligence experts, we anticipate consumer-driven market shifts by understanding trendsetting young people. Our work anticipates these shifts so companies are primed for what’s happening now and next, and prepare brands for the future.

For nearly 20 years (before “Millennials” became a buzzword), Cassandra has worked with brands to tap into young consumer mindsets that hold the keys to their future. And now, backed by data-driven marketing powerhouse, Engine Group, our impact is greater than ever.

We Anticipate Industry Shifts

We understand that unmatched foresight uncovers new opportunities and keeps brands at the cusp of innovation. Through our scientific approach, we analyze young consumers and trendsetters to quantify where change is actually happening in the marketplace.

We See Tomorrow®

With constantly shifting, ever-evolving, and fracturing attitudes and values of young consumers, simply keeping up is not enough. Adapting to trends as they come leaves companies too focused on now and not what’s next. At Cassandra, we empower our clients to know when change is coming, what it is, how young people are adapting, and what brands should do about it. We believe that to understand youth is to See Tomorrow.

Written by the Cassandra team at ENGINE.

 

Share on linkedin
Share on twitter
Share on facebook

LATEST ARTICLES

ENGINE + Credible

ENGINE Signs Credible, Leading Consumer Finance Marketplace

New York, March 30th, 2021 – ENGINE, a global full-service media and marketing services company, announced today it has signed Credible as a client. Credible (credible.com) is a leading consumer finance marketplace that enables consumers to compare instant, accurate prequalified rates from multiple financial institutions for mortgages, student loans and personal loans.

READ MORE

ENGINE Insights International Women’s Day Survey Finds…

In recognition of International Women’s Day, the ENGINE Insights CARAVAN® team conducted a survey to discover Americans’ views on how well they think brands, the media and advertising are doing in their representation of women. The survey also asked participants about what they see as the biggest challenges women face in the workplace – and about the benefits of working from home due to COVID-19.

READ MORE

Start typing and press Enter to search