Connected data: our fuel.

Our proprietary data platform, Engine CONNECT, aggregates and operationalizes data from three main sources—client data, our proprietary data and third-party partners—to power the solutions we deliver for our clients.

With over 100m unique IDs, not only does the platform provide rich insights about customer beliefs across the globe, it also leverages our proprietary exchange data to help us understand how they behave. This understanding allows us to deliver modern, truly personalized marketing.

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Our proprietary sources:

BEHAVIORAL DATA

  • Retail
  • Geographic
  • Occupation
  • Household Census
  • TV Viewership
  • Technographic
  • Device
  • Credit
  • Financial
  • Social Media
  • Kinetic Behavior
  • Viewability

CLIENT DATA

  • Sales
  • Purchaser
  • Proximity
  • Seasonality
  • Use Case/Occasion
  • Search

BELIEF DATA

  • Emotional
  • Interest
  • Segmentation
  • Qualitative
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With Engine CONNECT you can:

  • Get global visibility across over 200 million consumer profiles
  • Deploy and optimize in real time
  • Map customer journeys
  • Integrate easily with 3rd party platforms and CRM systems
  • Serve the right communication to the right person at the right time
  • Rest assured that your data strategies are fully compliant with privacy legislation
Curious?

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