Local Marketing Cloud (LMC)

One cloud solution for limitless localization.

Local Marketing Cloud enables national brands to scale their local marketing efforts effectively and efficiently. Local Marketing Cloud’s robust toolkit helps national manufacturers drive local leads and traffic by assisting them in connecting with their retailers, seamlessly managing their co-op and MDF advertising, customizing and hyper-targeting their messaging, as well as ensuring local affiliates adhere to national brand standards.

Balihoo Co-op Center

Manage your co-op and MDF advertising with a ready-to-use customizable SaaS platform.

Balihoo Co-op Center includes:

  • Separate interfaces for corporate and local users
  • Approval and preapproval workflows
  • Multiple payment options (wire transfer, check, ACH, etc.)
  • SSAE-16 & SOC I Type II Compliance

Learn More: Balihoo Co-Op and MDF solution

Asset Localizer

Empower local affiliates to market your brand with access to and customization of marketing assets in full compliance with your brand guidelines.

Asset Localizer lets you:

  • Localize magazine, newspaper, direct mail, in-store signage, and more
  • Load local data for all locations in a single feed
  • Update using the Asset Localizer feed or through a local dealer interface
  • One-click print (available in many markets)

Local Media Automator

Save hundreds of hours with our cloud-based platform, dynamically applying your audience and location data to target and customize your messaging.

Local Media Automator lets you:

  • Run custom, local creative across Google, Bing, Facebook, and/or thousands of online publishers
  • Enable strategic location clusters (based on proximity, location type, and more)
  • Receive extensive local reporting via email or a web interface
  • Opt-in to a managed service basis or self-serve

Local Site Generator

Deliver digital prospects to your nearest location with local landing pages that adhere to national brand standards.

Local Site Generator lets you:

  • Customize vanity URLs and unique store information for each location
  • Optimize local pages for organic search across desktop and mobile
  • Incorporate unique phone numbers for offline lead tracking

Local Marketing Cloud Helps You:

  • Increase local adoption and brand compliance
  • Drive leads directly to your local pipelines
  • Improve insights and accountability from your co-op marketing programs
  • Promote a fluid shopping experience across digital and brick and mortar
  • Drive measurable online and in-store traffic

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