To understand youth is to see the future.

Cassandra empowers Fortune 500 companies to see the future through trend forecasting, research, strategy, and brand consulting to drive innovation and stronger engagement with youth. As the leading ongoing study of emerging trends, generational insights, and youth behavior for two decades, Cassandra is the foremost authority on Millennials and Gen Z.


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Proprietary quantitative and qualitative research with

youth and Trendsetters,including thematic macrotrends and marketplace examples that yield actionable insights and strategic marketing implications.

  • Quarterly report membership
  • Custom data breakouts & analysis


Custom research solutions based on clients’ challenges leveraging Cassandra’s knowledge of the youth mindset to provide keenly insightful results.
  • Custom quantitative and qualitative surveys
  • Omnibus surveys
  • Online communities
  • Trendsetter focus groups


Custom consulting services showcasing relevant and actionable insights tailored to client needs and
designed to drive cross-discipline innovation.
  • Ideation workshops
  • Millennial and Gen Z explorations
  • Prepackaged & custom presentations
  • Live youth consumer panels
  • HR & workplace consulting
  • Trend treks

With Cassandra you can:

  • Tap into the minds of tomorrow’s consumers
  • Capitalize on key cultural shifts—before they happen
  • Turn youth insights into actionable strategies
  • Lead your industry in innovation

Prepare your brand for what’s next.

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