Press

June, 4, 2019

Lindsey Allison Named Head of Strategy for Engine

June 5, 2019 (Los Angeles, CA) – Lindsey Allison has been named the new Head of Strategy by Zihla Salinas, CEO of ENGINE, who will be Lindsey’s direct report.

Prior to joining ENGINE, Lindsey was Deutsch’s EVP, Head of Strategy, partnering with creative and account teams across all agency disciplines to generate insights, develop strategies, and ensure alignment across all facets of brand marketing. Her strategic approach has led to numerous award-winning Taco Bell campaigns, including “Breakfast Defectors,” “Taco Bot,” “Ta.Co,” and the “Bigger Than” Super Bowl effort, among others.

Before coming to Deutsch, Lindsey spent a decade at CP+B, most recently as Head of Planning for its LA office. Living and working in all three of the CP+B’s offices during her career, she led strategy for numerous high-profile brands across nearly every major sector, including Volkswagen, truth, Old Navy, Vitamin Water, and Alliance for Climate Change.

“Lindsey is a talented and amazing business woman,” says Salinas. “She is a strategist that brings to the table a powerful vision and passion for her work that clients can feel. Her creativity and cultural intelligence paired with the formidable data, technology and media capabilities of ENGINE are a powerful combination.”

“I’ve been in advertising for 15 years, and put simply what used to work doesn’t work anymore,” explains Lindsey. “I was looking for a fearless place who (not just lip service) truly wanted to do things differently, a place who I would trust my business to. ENGINE brings excellence in performance marketing and big brand ideas under one roof, working hand in hand.  I believe that’s how brands grow today, and have found a home in the like-minded visionaries at ENGINE.”

Lindsey is based in Los Angeles, and frequently traveling to New York.

 

CONTACT: Drew Kerr, drew.kerr@enginegroup.com 212-849-8250