Insights

Gender Brand Gap

Why Marketers Need to Be Conscious About Unconscious Bias

Attitudes and behaviors have always been the domain of brands and marketers—how to influence, nudge, anticipate, persuade—and as an industry, we’ve been very good at it. But what if we’ve been too good at it?

Engine research recently revealed that marketers have become so effective at population targeting that they’ve actually created two unseen problems: 1) unconscious bias within brands and 2) consumer conditioning around manufactured belief systems. In our latest piece, we explore some of the industries effected by these problems most and how, as individual brands and companies, we can begin moving toward a solution.

To read our Gender Brand Gap study, presented at Cannes 2019 and written about in Adweek, click the button below.

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