NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.
ENGINE CELEBRATES INTERNATIONAL WOMEN'S DAY 2020
ENGINE firmly believes that equality is not a women’s issue, it’s a business issue. We are proud to support International Women’s Day and its mission of advocating for gender equality – not only today but every day. It’s also a day to celebrate women’s social, economic, cultural and political achievements.
Take a look at our people in the video below – and let’s all be #EachforEqual!
ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are: Driven by data. Fueled by imagination. Powered by technology. Founded in 2005, ENGINE has global headquarters in New York and 16 offices across North America, the UK, Europe and Asia-Pacific. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including insights, creative, media, data and technology. Find out more at enginegroup.com and follow @engineworldwide.
2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.