In our data-driven world, companies need to quickly harness, process and interpret the data they have on customers, their transactions and experiences. In order to inform business decisions with this data, two things are among the most important things to have:
THE ENGINE INSIGHTS VALENTINE'S DAY SURVEY SAYS...
ENGINE Insights CARAVAN Survey Reveals What Consumers Really Want for Valentine’s Day, Dining Plans and Feelings about the Holiday
This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at ENGINE Insights, the research, and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping, and feelings about what some call the most romantic day of the year.
Interestingly, the survey reveals some generational differences. While 40% percent of consumers overall plan to dine out, 58% of Gen Z’s and 51% of Millennials plan to go out to eat compared to 37% of Gen X and 30% of Baby Boomers. Gen Z’s (36%) and Millennials (29%) are also more inclined to want to receive a personalized gift vs. Gen X (22%) and Baby Boomers (30%).
Of the following dinner plans, Which do you have to celebrate Valentine’s Day this year?
Which of the following gifts would you most like to RECEIVE this Valentine’s Day?
Of the following gifts, which do you plan to GIVE this Valentine’s Day?
Which best describes your feelings about Valentine’s Day?
NEW YORK, February 12, 2020 – ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, today announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently dominate the market.
There is a lot of talk these days about “agile” in market research, and with good reason. The agile approach has been extremely successful in software development. And with so much growth attributed to new apps, it’s no surprise that agile has made its way into different arenas.