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THE ENGINE INSIGHTS VALENTINE'S DAY SURVEY SAYS...

ENGINE Insights CARAVAN Survey Reveals What Consumers Really Want for Valentine’s Day, Dining Plans and Feelings about the Holiday

This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at ENGINE Insights, the research, and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping, and feelings about what some call the most romantic day of the year.

Interestingly, the survey reveals some generational differences. While 40% percent of consumers overall plan to dine out, 58% of Gen Z’s and 51% of Millennials plan to go out to eat compared to 37% of Gen X and 30% of Baby Boomers. Gen Z’s (36%) and Millennials (29%) are also more inclined to want to receive a personalized gift vs. Gen X (22%) and Baby Boomers (30%).

Of the following dinner plans, Which do you have to celebrate Valentine’s Day this year?

Dinner Date Survey for V-Day

Which of the following gifts would you most like to RECEIVE this Valentine’s Day?

gifts would you most like to RECEIVE this Valentine's Day?

Of the following gifts, which do you plan to GIVE this Valentine’s Day?

Chocolate for Valentines day
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