COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
THE ENGINE INSIGHTS VALENTINE'S DAY SURVEY SAYS...
ENGINE Insights CARAVAN Survey Reveals What Consumers Really Want for Valentine’s Day, Dining Plans and Feelings about the Holiday
This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at ENGINE Insights, the research, and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping, and feelings about what some call the most romantic day of the year.
Interestingly, the survey reveals some generational differences. While 40% percent of consumers overall plan to dine out, 58% of Gen Z’s and 51% of Millennials plan to go out to eat compared to 37% of Gen X and 30% of Baby Boomers. Gen Z’s (36%) and Millennials (29%) are also more inclined to want to receive a personalized gift vs. Gen X (22%) and Baby Boomers (30%).
Of the following dinner plans, Which do you have to celebrate Valentine’s Day this year?
Which of the following gifts would you most like to RECEIVE this Valentine’s Day?
Of the following gifts, which do you plan to GIVE this Valentine’s Day?
Which best describes your feelings about Valentine’s Day?
Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis
NEW YORK, NY, March 25, 2020 – In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, EMX, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging.
At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.
These Online CARAVAN® omnibus surveys were conducted March 13-15, March 16-17, and March 20-22, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.