In our data-driven world, companies need to quickly harness, process and interpret the data they have on customers, their transactions and experiences. In order to inform business decisions with this data, two things are among the most important things to have:
THE ENGINE INSIGHTS CARAVAN SUPER BOWL SURVEY SAYS...
In advance of Super Bowl LIV, the 54th Super Bowl and the 50th modern-era National Football League championship game, our team at Insights, the research and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover viewers’ attitudes, plans and activities surrounding this year’s Big Game.
- Do viewers plan to attend a Super Bowl party?
- Watch the commercials in advance online or wait for game time?
- What do they enjoy most – the game, the commercials or the halftime show?
Find out the answers to these questions and more below!
Where do you plan to watch the Super Bowl this year?
Do you plan to watch the Super Bowl commercials online in advance of the game or wait to watch during the game?
What is your favorite food to eat when watching the Super Bowl?
What is your favorite part of the Super Bowl?
Which social media channels do you plan to use for commenting during the Super Bowl?
This online omnibus CARAVAN® survey was conducted live by ENGINE Insights between January 22-24, 2020. The survey sampled 1,004 adults comprising of 502 men and 502 women who are 18 years of age and older. Click here to learn more about CARAVAN®
This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at ENGINE Insights, the research and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping and feelings about what some call the most romantic day of the year.
NEW YORK, February 12, 2020 – ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, today announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently dominate the market.