COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
THE ENGINE INSIGHTS CARAVAN SUPER BOWL SURVEY SAYS...
In advance of Super Bowl LIV, the 54th Super Bowl and the 50th modern-era National Football League championship game, our team at Insights, the research and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover viewers’ attitudes, plans and activities surrounding this year’s Big Game.
- Do viewers plan to attend a Super Bowl party?
- Watch the commercials in advance online or wait for game time?
- What do they enjoy most – the game, the commercials or the halftime show?
Find out the answers to these questions and more below!
Where do you plan to watch the Super Bowl this year?
Do you plan to watch the Super Bowl commercials online in advance of the game or wait to watch during the game?
What is your favorite food to eat when watching the Super Bowl?
What is your favorite part of the Super Bowl?
Which social media channels do you plan to use for commenting during the Super Bowl?
This online omnibus CARAVAN® survey was conducted live by ENGINE Insights between January 22-24, 2020. The survey sampled 1,004 adults comprising of 502 men and 502 women who are 18 years of age and older. Click here to learn more about CARAVAN®
Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis
NEW YORK, NY, March 25, 2020 – In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, EMX, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging.
At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.
These Online CARAVAN® omnibus surveys were conducted March 13-15, March 16-17, and March 20-22, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.