The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. It is a time when family and friends come together to celebrate with BBQs, picnics, fireworks and patriotic decorations to honor the country’s official anniversary of U.S. independence. But with COVID-19, have these time-honored traditions changed?
LIFE INTERRUPTED: CASSANDRA SPECIAL EDITION
The Education, Work & Success Perspective
COVID-19 has emerged as a defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth and culture experts, have leveraged their knowledge of these generations to take the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and even how culture moves forward and evolves with its bi-weekly report, “Life Interrupted.”
This edition of Cassandra’s “Life of Interrupted” report explores the future of education and work as seen through the eyes of Gen Zs and Millennials. For Gen Zs, with their lives largely ahead of them, many are setting even higher personal goals and rethinking career choices to ensure their future success after they get through the pandemic.
Below is a snapshot highlighting young Gen Z’s (aged 13-17) outlook on education and career with findings from a survey conducted by ENGINE Insights on behalf of Cassandra.
This online CARAVAN® Omnibus survey was conducted between May 14-19th among a representative sample of 1,000 individuals aged 13-17 on behalf of Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers.
At ENGINE, we are keeping the pulse of the people during the COVID-19 pandemic, and will be regularly checking in on our CASSANDRA teams insights into the youth of today & the leaders of tomorrow. Contact us at firstname.lastname@example.org for more information, or to inquire about custom research or the full Special Edition collective findings.
As cultural strategists and business intelligence experts, we anticipate consumer-driven market shifts by understanding trendsetting young people. Our work anticipates these shifts so companies are primed for what’s happening now and next, and prepare brands for the future.
For nearly 20 years (before “Millennials” became a buzzword), Cassandra has worked with brands to tap into young consumer mindsets that hold the keys to their future. And now, backed by data-driven marketing powerhouse, ENGINE Group, our impact is greater than ever.
We Anticipate Industry Shifts
We understand that unmatched foresight uncovers new opportunities and keeps brands at the cusp of innovation. Through our scientific approach, we analyze young consumers and trendsetters to quantify where change is actually happening in the marketplace.
We See Tomorrow®
With constantly shifting, ever-evolving, and fracturing attitudes and values of young consumers, simply keeping up is not enough. Adapting to trends as they come leaves companies too focused on now and not what’s next. At Cassandra, we empower our clients to know when change is coming, what it is, how young people are adapting, and what brands should do about it. We believe that to understand youth is to See Tomorrow.
ENGINE INSIGHTS SURVEY REVEALS MAJORITY OF AMERICANS AGREE WITH THE RECENT SUPREME COURT RULING PROTECTING LGBTQ RIGHTS
The ENGINE Insights team conducted a survey to discover what Americans think about the ruling and whether Pride Month should be celebrated alongside the Black Lives Matter Movement. In addition, an earlier survey asked Americans about their thoughts on how the LGBTQ+ community is represented in the media and which individuals are an inspiration in advocating for equality.
These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.