NEWS

LIFE INTERRUPTED: CASSANDRA SPECIAL EDITION

The Education, Work & Success Perspective

COVID-19 has emerged as a defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth and culture experts, have leveraged their knowledge of these generations to take the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and even how culture moves forward and evolves with its bi-weekly report, “Life Interrupted.”

This edition of Cassandra’s “Life of Interrupted” report explores the future of education and work as seen through the eyes of Gen Zs and Millennials. For Gen Zs, with their lives largely ahead of them, many are setting even higher personal goals and rethinking career choices to ensure their future success after they get through the pandemic.

Below is a snapshot highlighting young Gen Z’s (aged 13-17) outlook on education and career with findings from a survey conducted by ENGINE Insights on behalf of Cassandra. 

 

Methodology

This online CARAVAN® Omnibus survey was conducted between May 14-19th among a representative sample of 1,000 individuals aged 13-17 on behalf of Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers.

At ENGINE, we are keeping the pulse of the people during the COVID-19 pandemic, and will be regularly checking in on our CASSANDRA teams insights into the youth of today & the leaders of tomorrow. Contact us at michael.corti@cassandra.co for more information, or to inquire about custom research or the full Special Edition collective findings.

We’re Cassandra

As cultural strategists and business intelligence experts, we anticipate consumer-driven market shifts by understanding trendsetting young people. Our work anticipates these shifts so companies are primed for what’s happening now and next, and prepare brands for the future.

For nearly 20 years (before “Millennials” became a buzzword), Cassandra has worked with brands to tap into young consumer mindsets that hold the keys to their future. And now, backed by data-driven marketing powerhouse, ENGINE Group, our impact is greater than ever.

We Anticipate Industry Shifts

We understand that unmatched foresight uncovers new opportunities and keeps brands at the cusp of innovation. Through our scientific approach, we analyze young consumers and trendsetters to quantify where change is actually happening in the marketplace.

We See Tomorrow®

With constantly shifting, ever-evolving, and fracturing attitudes and values of young consumers, simply keeping up is not enough. Adapting to trends as they come leaves companies too focused on now and not what’s next. At Cassandra, we empower our clients to know when change is coming, what it is, how young people are adapting, and what brands should do about it. We believe that to understand youth is to See Tomorrow.

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