These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.
ENGINE TAKES HOME WEBBY AWARD FOR "BEST OVERALL SOCIAL PRESENCE" WITH HBO
Yesterday, our colleagues in the US were awarded the prestigious Webby award for their work with HBO in the social category “Best Overall Social Presence – Media/Entertainment 2020.” The Webbys honor the best of the internet and recognize the year’s greatest, and most important, digital projects. Check out the winning work here.
The 24th annual Webby Awards, hosted by the International Academy of Digital Arts & Sciences, presented the first-ever virtual “Webbys From Home,” where they announced all the award winners. Learn more about the event here: https://www.webbyawards.com/
Congratulations again to our amazing team and client partners on this honor!
ENGINE Insights Mother’s Day Survey Reveals Americans’ Shopping and Visitation Plans in The Age of COVID-19
This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.
The COVID-19 pandemic can be described as sudden, tragic, and an utter upheaval of the way that we live. And at the same time, it can be viewed as a great equalizer; with essentially every American impacted to a certain degree. In this new world that we live in household savings are down, unemployment is (way) up and for those still employed income has weakened with dampened future expectations.