In recognition of Hispanic Heritage Month, ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. Interestingly, the survey finds that 43% of Americans do not think that the Hispanic culture is adequately represented in the mainstream media – it’s even higher among Hispanics, 52% don’t think their culture is adequately represented in the mainstream media.
ENGINE INSIGHTS WOMEN’S EQUALITY DAY SURVEY FINDS THAT...
79% OF AMERICANS THINK A WOMAN WILL BE ELECTED PRESIDENT IN THE NEXT 20 YEARS.
Women’s Equality Day, which takes place on August 26th, commemorates the 1920 adoption of the Nineteenth Amendment to the United States Constitution granting women the right to vote. In celebration of Women’s Equality Day, ENGINE Insights conducted a survey to better understand Americans’ views on the current state of women’s equality in the U.S. According to the survey, 79% of Americans think a woman will be elected president in the next 20 years. Interestingly, 74% of Americans said they were unaware that there was a Women’s Equality Day.
Continuing in the election vein, when asked if they were excited that there’s a woman VP nominee (Kamala Harris) to vote for in this year’s presidential election, 48% responded “yes” and that they like Kamala Harris – 20% responded “yes” but wished it was someone else.
Find out what Americans are thinking via the ENGINE Insights survey findings below:
Do you think a woman will be elected president in the next 20 years?
Are you excited that there is a woman VP nominee (Kamala Harris) to vote for in this year’s presidential election?
To what extent do you agree or disagree with this statement: Women have equal rights to men in today’s society.
Are you aware of Women’s Equality Day, taking place on August 26?
Do you think Women’s Equality Day should be made a federal holiday?
ENGINE INSIGHTS ACHIEVES HITRUST CSF® CERTIFICATION SHOWING ITS COMMITMENT TO THIRD PARTY PRIVACY, SECURITY & COMPLIANCE STANDARDS
New York, August 26, 2020 – ENGINE, a global, full-service media and marketing services company, announced today that its Insights division has earned a Certified status for information security by HITRUST. This achievement places ENGINE in an elite group of organizations worldwide that have earned this certification.
ENGINE MEDIA EXCHANGE ONBOARDS INSCAPE DATA FOR CTV “INCREMENTAL REACH MEASUREMENT” PRODUCT FOR BRANDS
ENGINE Media Exchange (EMX), ENGINE’s fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today’s digital marketplace, announced today the launch of its Connected TV (CTV) “Incremental Reach Measurement” product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution.