NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.
ENGINE INSIGHTS WOMEN’S EQUALITY DAY SURVEY FINDS THAT...
79% OF AMERICANS THINK A WOMAN WILL BE ELECTED PRESIDENT IN THE NEXT 20 YEARS.
Women’s Equality Day, which takes place on August 26th, commemorates the 1920 adoption of the Nineteenth Amendment to the United States Constitution granting women the right to vote. In celebration of Women’s Equality Day, ENGINE Insights conducted a survey to better understand Americans’ views on the current state of women’s equality in the U.S. According to the survey, 79% of Americans think a woman will be elected president in the next 20 years. Interestingly, 74% of Americans said they were unaware that there was a Women’s Equality Day.
Continuing in the election vein, when asked if they were excited that there’s a woman VP nominee (Kamala Harris) to vote for in this year’s presidential election, 48% responded “yes” and that they like Kamala Harris – 20% responded “yes” but wished it was someone else.
Find out what Americans are thinking via the ENGINE Insights survey findings below:
Do you think a woman will be elected president in the next 20 years?
Are you excited that there is a woman VP nominee (Kamala Harris) to vote for in this year’s presidential election?
To what extent do you agree or disagree with this statement: Women have equal rights to men in today’s society.
Are you aware of Women’s Equality Day, taking place on August 26?
Do you think Women’s Equality Day should be made a federal holiday?
2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.