2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
ENGINE INSIGHTS SURVEY REVEALS MAJORITY OF AMERICANS AGREE WITH THE RECENT SUPREME COURT RULING PROTECTING LGBTQ RIGHTS
This month is Pride Month, a time when the world celebrates the LGBTQ+ community and the many contributions they have made to society at large. It has also been a historic month with last week’s US Supreme Court ruling that says that the landmark 1964 Civil Rights Act also protects gay and transgender workers from workplace discrimination.
The ENGINE Insights team conducted a survey to discover what Americans think about the ruling and whether Pride Month should be celebrated alongside the Black Lives Matter Movement. In addition, an earlier survey asked Americans about their thoughts on how the LGBTQ+ community is represented in the media and which individuals are an inspiration in advocating for equality.
Find out what Americans are thinking via the ENGINE Insights survey findings below:
This CARAVAN survey was conducted by ENGINE Insights among a sample of 1,004 adults 18 years of age and older. This online survey was live on June 17-19, 2020. Learn more about our Online CARAVAN® omnibus surveys here.
This CARAVAN survey was conducted by ENGINE Insights among a sample of 1,004 adults 18 years of age and older. This online survey was live on June 1-3, 2020. Learn more about our Online CARAVAN® omnibus surveys here.
Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.
NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.