Chicago – August 5, 2020 – Centro(https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly. Centro’s efforts to create more direct supply paths have led to recent integrations with supply partners Connatix, ENGINE Media Exchange (EMX), IronSource, Mediavine, and Unity.
ENGINE INSIGHTS SURVEY REVEALS MAJORITY OF AMERICANS AGREE WITH THE RECENT SUPREME COURT RULING PROTECTING LGBTQ RIGHTS
This month is Pride Month, a time when the world celebrates the LGBTQ+ community and the many contributions they have made to society at large. It has also been a historic month with last week’s US Supreme Court ruling that says that the landmark 1964 Civil Rights Act also protects gay and transgender workers from workplace discrimination.
The ENGINE Insights team conducted a survey to discover what Americans think about the ruling and whether Pride Month should be celebrated alongside the Black Lives Matter Movement. In addition, an earlier survey asked Americans about their thoughts on how the LGBTQ+ community is represented in the media and which individuals are an inspiration in advocating for equality.
Find out what Americans are thinking via the ENGINE Insights survey findings below:
This CARAVAN survey was conducted by ENGINE Insights among a sample of 1,004 adults 18 years of age and older. This online survey was live on June 17-19, 2020. Learn more about our Online CARAVAN® omnibus surveys here.
This CARAVAN survey was conducted by ENGINE Insights among a sample of 1,004 adults 18 years of age and older. This online survey was live on June 1-3, 2020. Learn more about our Online CARAVAN® omnibus surveys here.
The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?
It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.