2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
ENGINE INSIGHTS INDEPEDENCE DAY SURVEY REVEALS...
That 53% of Americans Have Not Changed Their July 4th Celebration Plans Due to COVID-19
The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. It is a time when family and friends come together to celebrate with BBQs, picnics, fireworks and patriotic decorations to honor the country’s official anniversary of U.S. independence. But with COVID-19, have these time-honored traditions changed?
The ENGINE Insights team conducted a survey to discover how Americans are planning to celebrate this year, how patriotic they are feeling due to recent events, their one favorite thing about the holiday, and more. Interestingly, the survey reveals that a majority haven’t changed their holiday plans because of COVID-19 and patriotism differs greatly by generation.
Find out what Americans are thinking via the ENGINE Insights survey findings below:
Have your 4th of July holiday plans changed due to COVID-19?
Are you planning to celebrate the 4th of July holiday?
Considering recent events, how PATRIOTIC do you feel about the United States right now?
How do you plan to celebrate the 4th of July?
What is your favorite thing about the July 4th holiday?
Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.
NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.