That 53% of Americans Have Not Changed Their July 4th Celebration Plans Due to COVID-19

The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. It is a time when family and friends come together to celebrate with BBQs, picnics, fireworks and patriotic decorations to honor the country’s official anniversary of U.S. independence. But with COVID-19, have these time-honored traditions changed?

The ENGINE Insights team conducted a survey to discover how Americans are planning to celebrate this year, how patriotic they are feeling due to recent events, their one favorite thing about the holiday, and more. Interestingly, the survey reveals that a majority haven’t changed their holiday plans because of COVID-19 and patriotism differs greatly by generation.

Find out what Americans are thinking via the ENGINE Insights survey findings below:

Have your 4th of July holiday plans changed due to COVID-19? 

July 4th Plans

Are you planning to celebrate the 4th of July holiday? 


Considering recent events, how PATRIOTIC do you feel about the United States right now? 

July 4th Covid patriotic

How do you plan to celebrate the 4th of July? 

July 4th 2020

What is your favorite thing about the July 4th holiday? 

July 4th COVID-19
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Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Chicago – August 5, 2020 – Centro(, a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly. Centro’s efforts to create more direct supply paths have led to recent integrations with supply partners Connatix, ENGINE Media Exchange (EMX), IronSource, Mediavine, and Unity.

The Infatuation Webinar

The Eternal City: Gen Z, Millennials and the Future of Urban Living

The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?

Summer vacation

ENGINE Insights Summer Vacation Survey Finds…

It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.


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