Chicago – August 5, 2020 – Centro(https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly. Centro’s efforts to create more direct supply paths have led to recent integrations with supply partners Connatix, ENGINE Media Exchange (EMX), IronSource, Mediavine, and Unity.
ENGINE INSIGHTS SUMMER VACATION SURVEY FINDS THAT ...
41% of Americans Have Cancelled Their Summer Vacations
It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.
The ENGINE Insights team conducted the survey to find out more about Americans’ summer vacation and travel plans. Had they changed them because of COVID? Would they still visit some of the most popular summer vacation family destinations that have reopened such as Disney World?
Find out what Americans are thinking via the ENGINE Insights survey findings below:
Have you cancelled or postponed your summer vacation due to COVID-19?
What modes of transportation will you use to travel to your summer vacation destination?
Has COVID-19 changed the way you plan to travel on your summer vacation?
Do you plan to go to any of these destinations now that they have reopened?
The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?
At ENGINE Media Solutions we are uniquely positioned to solve these problems, as we own an SSP and Exchange, ENGINE Media Exchange (EMX), built for CTV, that has hundreds of direct integrations with both the premium content apps, as well as the aggregators, distributed across all TV manufactures and streaming devices for CTV.