2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
ENGINE INSIGHTS SUMMER VACATION SURVEY FINDS THAT ...
41% of Americans Have Cancelled Their Summer Vacations
It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.
The ENGINE Insights team conducted the survey to find out more about Americans’ summer vacation and travel plans. Had they changed them because of COVID? Would they still visit some of the most popular summer vacation family destinations that have reopened such as Disney World?
Find out what Americans are thinking via the ENGINE Insights survey findings below:
Have you cancelled or postponed your summer vacation due to COVID-19?
What modes of transportation will you use to travel to your summer vacation destination?
Has COVID-19 changed the way you plan to travel on your summer vacation?
Do you plan to go to any of these destinations now that they have reopened?
Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.
NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.