Chicago – August 5, 2020 – Centro(https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly. Centro’s efforts to create more direct supply paths have led to recent integrations with supply partners Connatix, ENGINE Media Exchange (EMX), IronSource, Mediavine, and Unity.
ENGINE INSIGHTS MOTHER'S DAY SURVEY REVEALS...
Americans’ Shopping and Visitation Plans in The Age of COVID-19
This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.
Take a look at some of the key insights from the survey below:
How do you plan to shop for Mother’s Day this year?
Shopping online (by generations) – Gen Z and Millennials are much more likely than the older generations (Gen X and Baby Boomers) to shop online.
Where do you plan to shop ONLINE for Mother’s Day?
What do you plan to buy for Mother’s Day this year?
Will COVID-19 PREVENT you from visiting your mother IN-PERSON on Mother’s Day?
Which of the following will you do while visiting your mother in-person?
Which platform do you plan to use for video conferencing with your mother on Mother’s Day?
This Online CARAVAN® omnibus survey was conducted by ENGINE Insights among a representative sample of 1,004 adults 18 years of age and older (485 men and 519 women). This survey was live on April 29-May 1, 2020. Learn more about our Online CARAVAN® omnibus surveys here: https://engine-insights.com/product/caravan/
The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?
It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.