2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
ENGINE INSIGHTS MOTHER'S DAY SURVEY REVEALS...
Americans’ Shopping and Visitation Plans in The Age of COVID-19
This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.
Take a look at some of the key insights from the survey below:
How do you plan to shop for Mother’s Day this year?
Shopping online (by generations) – Gen Z and Millennials are much more likely than the older generations (Gen X and Baby Boomers) to shop online.
Where do you plan to shop ONLINE for Mother’s Day?
What do you plan to buy for Mother’s Day this year?
Will COVID-19 PREVENT you from visiting your mother IN-PERSON on Mother’s Day?
Which of the following will you do while visiting your mother in-person?
Which platform do you plan to use for video conferencing with your mother on Mother’s Day?
This Online CARAVAN® omnibus survey was conducted by ENGINE Insights among a representative sample of 1,004 adults 18 years of age and older (485 men and 519 women). This survey was live on April 29-May 1, 2020. Learn more about our Online CARAVAN® omnibus surveys here: https://engine-insights.com/product/caravan/
Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.
NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.