These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.
EARTH DAY TURNS 50: CONSUMER CELEBRATIONS AND ATTITUDES DURING COVID-19
In celebration of Earth Day turning 50 on April 22nd, ENGINE Insights surveyed Americans about their plans to participate in virtual Earth Day activities in the age of COVID-19, and the impact the pandemic has had not only on their daily activities – but also their thoughts about protecting the earth.
The ENGINE Insights survey reveals that 56% of Americans plan to participate in at least one of the official digital Earth Day events. That number is even higher among the younger generations – 78% of Gen Zs and 72% of Millennials say they will participate in at least one of the planned events hosted by the Earth Day Network.
Key findings from the survey include the impact of COVID-19 on Americans’ feelings about climate change and engaging in outdoor activities. Additionally, there are findings on recycling and shopping compared to last year’s ENGINE Insights Earth Day survey.
Check out all the findings in the Infographic below – Happy Earth Day!
This Online CARAVAN® omnibus survey was conducted by ENGINE INSIGHTS among a representative sample of 1,004 adults 18 years of age and older (485 men and 519 women). This survey was live on April 15-17, 2020.
More about CARAVAN
Today’s world is moving faster than ever. Consumers expect brands and agencies to connect with their values while evolving as quickly as their needs. Businesses need to make critical decisions with speed and agility while anticipating their customers’ next move. Tomorrow things will move even faster — are you prepared?
Engine’s CARAVAN® Omnibus Surveys is our agile solution that provides actionable data quickly and cost-effectively, so you can uncover the insights you need to succeed.
Yesterday, our colleagues in the US were awarded the prestigious Webby award for their work with HBO in the social category “Best Overall Social Presence – Media/Entertainment 2020.” The Webbys honor the best of the internet and recognize the year’s greatest, and most important, digital projects. Check out the winning work here.
ENGINE Insights Mother’s Day Survey Reveals Americans’ Shopping and Visitation Plans in The Age of COVID-19
This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.