Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.
ENGINE’S TOP 10 MEDIA HITS OF 2020
2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
Who doesn’t like a good top 10 list? Happy reading and happy holidays!
MediaPost – Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies Collaborated (April 1st)
American Marketing Association – “Marketing News” COVID Concern Across Demographics Beginning to Converge (April 23rd)
State of Digital Publishing -What do publishers need to know about CTV? (July 27th)
Adweek –ENGINE Jump Starts Visitation to Aruba (August 10th)
NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.
NEW YORK, N.Y., OCT. 19, 2020 – When it comes to electing a president, character clearly still counts.
Americans strongly value a candidate’s truthfulness, respect for the military, having a vision for the country, and treating others with respect, according to the results of the Tiller Civic Engagement Survey, released here today by Tiller, LLC, a leading advocacy marketing consultancy. Those values were consistently expressed across both gender and party lines.