In recognition of Hispanic Heritage Month, ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. Interestingly, the survey finds that 43% of Americans do not think that the Hispanic culture is adequately represented in the mainstream media – it’s even higher among Hispanics, 52% don’t think their culture is adequately represented in the mainstream media.
ENGINE SIGNS CREDIBLE, LEADING CONSUMER FINANCE MARKETPLACE
ENGINE Signs Credible as Latest Client
New York, March 30th, 2021 – ENGINE, a global full-service media and marketing services company, announced today it has signed Credible as a client. Credible (credible.com) is a leading consumer finance marketplace that enables consumers to compare instant, accurate prequalified rates from multiple financial institutions for mortgages, student loans and personal loans.
ENGINE competed against four other agencies for the business, which it won last month. The scope of work includes research, strategy, media consulting, and creative.
ENGINE and Credible are working on an initial campaign, including TV, radio, and digital, that will launch this summer.
“We’re excited to be working with Credible to help them distinguish their unique value propositions in the hyper-competitive FinTech market,” said Steve Scutellaro, SVP, Managing Director, ENGINE Agency. “We believe in Credible’s product and mission and are looking forward to partnering with them to take the brand to the next level. They’ve boldly created a new category in their market, and the work we do together will reflect that bravery.”
ENGINE has also created campaigns for HBO, Frito-Lay, Rock the Vote, Jägermeister, and American Public University.
“We’re excited to be working with ENGINE. They brought impressive strategic and creative thinking to the pitch,” said Anson Burtch, Credible’s Director of Brand Strategy. “I’m looking forward to exploring the depth of their knowledge on all aspects of strategy, creative and production.”
ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are: Driven by data. Fueled by imagination. Powered by technology. Founded in 2005, ENGINE has global headquarters in New York and 16 offices across North America, the UK, Europe, and Asia-Pacific. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including – insights, creative, media, data and technology. Find out more at enginegroup.com and follow @engineworldwide.
Credible (ARBN: 621 866 813) is a U.S. company based in San Francisco which operates a consumer finance marketplace that helps consumers save money and make better financial decisions. Credible has developed a proprietary technology platform that is integrated with credit bureaus and financial institutions. Credible has developed a differentiated, and personalized user experience that enables consumers to compare instant, accurate pre-qualified rates from multiple financial institutions for mortgages, student loans and personal loans. For more information, please visit: www.credible.com.
NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.
2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.