NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.
ENGINE INSIGHTS ACHIEVES HITRUST CSF® CERTIFICATION SHOWING
ITS COMMITMENT TO THIRD PARTY PRIVACY, SECURITY & COMPLIANCE STANDARDS
New York, August 26, 2020 – ENGINE, a global, full-service media and marketing services company, announced today that its Insights division has earned a Certified status for information security by HITRUST. This achievement places ENGINE in an elite group of organizations worldwide that have earned this certification.
ENGINE Insights is HITRUST® certified for its suite of systems that support client research, including the phone and web. This includes its data collection platform, data transmission system and data storage solution. The certification demonstrates that ENGINE Insights has met key regulations and industry-defined requirements and is appropriately managing risk. The HITRUST CSF includes federal and state regulations, standards, and frameworks.
The program has become the information protection framework for the healthcare industry and HITRUST CSF Certification is now the benchmark that organizations required to safeguard protected health information (PHI) are measured against with regards to information protection. With HITRUST certification, you can also more easily comply with PCDI-DSS, ISO 27001, COBIT, NIST and FTC, as well as state laws.
“We are extremely proud to have earned the HITRUST CSF certification as it’s known in the industry as the Gold Standard for IT security,” said Jessica Mifflin, IT Security and Compliance Director, ENGINE. “It further demonstrates our ongoing commitment to protecting sensitive and regulated data as well as our commitment to our clients.”
ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are: Driven by data. Fueled by imagination. Powered by technology. Founded in 2005, ENGINE has global headquarters in New York and 16 offices across North America, the UK, Europe, and Asia-Pacific. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including – insights, creative, media, data, and technology. Find out more at enginegroup.com and follow @engineworldwide.
2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.
Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.