In recognition of Hispanic Heritage Month, ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. Interestingly, the survey finds that 43% of Americans do not think that the Hispanic culture is adequately represented in the mainstream media – it’s even higher among Hispanics, 52% don’t think their culture is adequately represented in the mainstream media.
ENGINE INSIGHTS ACHIEVES HITRUST CSF® CERTIFICATION SHOWING
ITS COMMITMENT TO THIRD PARTY PRIVACY, SECURITY & COMPLIANCE STANDARDS
New York, August 26, 2020 – ENGINE, a global, full-service media and marketing services company, announced today that its Insights division has earned a Certified status for information security by HITRUST. This achievement places ENGINE in an elite group of organizations worldwide that have earned this certification.
ENGINE Insights is HITRUST® certified for its suite of systems that support client research, including the phone and web. This includes its data collection platform, data transmission system and data storage solution. The certification demonstrates that ENGINE Insights has met key regulations and industry-defined requirements and is appropriately managing risk. The HITRUST CSF includes federal and state regulations, standards, and frameworks.
The program has become the information protection framework for the healthcare industry and HITRUST CSF Certification is now the benchmark that organizations required to safeguard protected health information (PHI) are measured against with regards to information protection. With HITRUST certification, you can also more easily comply with PCDI-DSS, ISO 27001, COBIT, NIST and FTC, as well as state laws.
“We are extremely proud to have earned the HITRUST CSF certification as it’s known in the industry as the Gold Standard for IT security,” said Jessica Mifflin, IT Security and Compliance Director, ENGINE. “It further demonstrates our ongoing commitment to protecting sensitive and regulated data as well as our commitment to our clients.”
ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are: Driven by data. Fueled by imagination. Powered by technology. Founded in 2005, ENGINE has global headquarters in New York and 16 offices across North America, the UK, Europe, and Asia-Pacific. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including – insights, creative, media, data, and technology. Find out more at enginegroup.com and follow @engineworldwide.
Women’s Equality Day, which takes place on August 26th, commemorates the 1920 adoption of the Nineteenth Amendment to the United States Constitution granting women the right to vote. In celebration of Women’s Equality Day, ENGINE Insights conducted a survey to better understand Americans’ views on the current state of women’s equality in the U.S. According to the survey, 79% of Americans think a woman will be elected president in the next 20 years. Interestingly, 74% of Americans said they were unaware that there was a Women’s Equality Day.
ENGINE MEDIA EXCHANGE ONBOARDS INSCAPE DATA FOR CTV “INCREMENTAL REACH MEASUREMENT” PRODUCT FOR BRANDS
ENGINE Media Exchange (EMX), ENGINE’s fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today’s digital marketplace, announced today the launch of its Connected TV (CTV) “Incremental Reach Measurement” product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution.