LEVERAGING BELIEF AND BEHAVIOR DATA IN PREDICTION

Data collection and monetization is a billion-dollar industry, and it’s only expected to grow. In fact, according to some reports, the big data industry is forecasted to be worth just under $300Bn by 2023. For many data monetization companies this is a dream. But what about the individual’s whose data is being collected and monetized? How do they feel?

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FINDING WHITESPACE IN A CROWDED MARKETPLACE

ENGINE has been nominated for four 2019 Clio Entertainment Awards for its work on HBO’s “The Sopranos – Nicknames” campaign! The campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate – television networks, brands and celebrities alike wanted in on a Soprano nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin and Laura Dern, just to name a few! In total, it garnered over 3 million impressions.

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