CASSANDRA’S “LIFE INTERRUPTED” REPORT

New York, April 1, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.

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COVID CONSUMER: UPDATED STATS

These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, and March 27-29, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.

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CASSANDRA: LIFE INTERRUPTED COVID-19

COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.

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Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

NEW YORK, NY, March 25, 2020 – In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, EMX, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging.

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ENGINE INSIGHTS: CONSUMER DURING COVID-19

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.
These Online CARAVAN® omnibus surveys were conducted March 13-15, March 16-17, and March 20-22, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.

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ENGINE CARAVAN WEEKLY SURVEY: COVID-19

Governments around the world are taking strong measures to blunt the rate of new infections, so their country’s infrastructure and health care system have a chance of coping when the surge hits; even in “the land of the free”, unprecedented restrictions have been introduced on the ways that we live; an ENGINE CARAVAN survey of 1,003 US adults conducted between March 13th-15th, showed that 30% of US adults have had events cancelled because of the virus.

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Women’s History Month Online CARAVAN® Omnibus Survey

In celebration of Women’s History Month, the ENGINE Insights team conducted an online CARAVAN® OMNIBUS survey to discover Americans’ attitudes about the current state of women’s equality in society and the workplace. In addition, they were asked to name some of the most influential women today – and their favorite historical female figures.

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“ROUGH AIR” FOR THE AIRLINE INDUSTRY

Governments around the world are taking strong measures to blunt the rate of new infections, so their country’s infrastructure and health care system have a chance of coping when the surge hits; even in “the land of the free”, unprecedented restrictions have been introduced on the ways that we live; an ENGINE CARAVAN survey of 1,003 US adults conducted between March 13th-15th, showed that 30% of US adults have had events cancelled because of the virus.

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Maximizing the Benefits of Maximum Difference Scaling

Stop me if you have heard this one before. Your marketing team approaches you wanting to know how they can identify the best set of features for their new product offering that launches in six months. Naturally, they have come to the insights team to help them solve this rather challenging problem. The product will launch in three countries and they need to narrow down the potential list of features as a first step. What do you do?

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ENGINE Celebrates International Women’s Day 2020

ENGINE firmly believes that equality is not a women’s issue, it’s a business issue. We are proud to support International Women’s Day and its mission of advocating for gender equality – not only today but every day. It’s also a day to celebrate women’s social, economic, cultural and political achievements.

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