Congratulations to ENGINE Global CEO Kasha Cacy who was recognized as one the Working Mothers of the Year for 2020 by the industry organization, She Runs It. The awards were presented at an awards ceremony held at Cipriani (42nd Street) in New York City on February 27th.
New York, Feb 27, 2020 – ENGINE Insights, the research and analytics division of ENGINE, a global, full-service media and marketing services company, announced today the launch of its CARAVAN® Small Business Omnibus Survey, a quick and affordable solution to help businesses gain intelligence on the small business community.
Qualitative investigation in the world of business to business (B2B) is essential when seeking ways to create sustainable growth. If you find yourself struggling to reach and effectively engage your stakeholders of interest (i.e., prospects, customers, employees, key opinion leaders, industry experts, analysts, suppliers, distributors/dealers, regulators, etc.), turn to a proven approach: digital hives.
Experts estimate that 80% to 90% of the data in any organization is unstructured. Text can be a large part of unstructured data, and there are a wide variety of techniques that can be utilized for text analytics. Here are the top 5 things to consider when evaluating the proper text analytics approach.
Access to quality, authoritative information for making business decisions keeps getting more expensive. The average subscription to quality content, such as industry news and syndicated market research, has been rising 5% a year and in some cases into the double digits. This is equally true for subscriptions directly with publishers or with aggregators of content like the Factiva’s, Lexis Nexis, and Proquest’s of the world.
In our data-driven world, companies need to quickly harness, process and interpret the data they have on customers, their transactions and experiences. In order to inform business decisions with this data, two things are among the most important things to have:
This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at ENGINE Insights, the research and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping and feelings about what some call the most romantic day of the year.
NEW YORK, February 12, 2020 – ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, today announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently dominate the market.
There is a lot of talk these days about “agile” in market research, and with good reason. The agile approach has been extremely successful in software development. And with so much growth attributed to new apps, it’s no surprise that agile has made its way into different arenas.
ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE’s Global CEO, Kasha Cacy.