Flexible Purpose – A combination of both consent and legitimate interest to allow vendors to operate in different markets under different legal basis. At the time, I didn’t quite understand what it meant, plus the phrase “under different legal basis” made me think that it probably didn’t apply to us. After doing more research and conferring with internal team members, not only did I realize that it did apply to us as an ad tech vendor, but that is also provided flexibility to our implementation of TCF 2.0, to publishers transacting on our exchange, and ultimately to their consumers; TCF 2.0 is truly flexible.
COVID has impacted every facet of our lives, including how we consume TV. ENGINE Media Solutions reveals what Americans are watching, which services are most popular, and how they feel about ad-supported subscriptions with findings from a survey conducted by ENGINE Insights.
In recognition of Hispanic Heritage Month, ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. Interestingly, the survey finds that 43% of Americans do not think that the Hispanic culture is adequately represented in the mainstream media – it’s even higher among Hispanics, 52% don’t think their culture is adequately represented in the mainstream media.
Women’s Equality Day, which takes place on August 26th, commemorates the 1920 adoption of the Nineteenth Amendment to the United States Constitution granting women the right to vote. In celebration of Women’s Equality Day, ENGINE Insights conducted a survey to better understand Americans’ views on the current state of women’s equality in the U.S. According to the survey, 79% of Americans think a woman will be elected president in the next 20 years. Interestingly, 74% of Americans said they were unaware that there was a Women’s Equality Day.
New York, August 26, 2020 – ENGINE, a global, full-service media and marketing services company, announced today that its Insights division has earned a Certified status for information security by HITRUST. This achievement places ENGINE in an elite group of organizations worldwide that have earned this certification.
ENGINE Media Exchange (EMX), ENGINE’s fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today’s digital marketplace, announced today the launch of its Connected TV (CTV) “Incremental Reach Measurement” product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution.
New York, August 10, 2020 – ENGINE, a global, full-service media and marketing services company, has been appointed by the Aruba Tourism Authority (A.T.A.), as its media agency of record, after a review process facilitated by Lisa Colantuono, President of AAR & Partners. As Media AOR, ENGINE will be responsible for developing and activating the overall media strategy in the U.S.; including media planning and buying, audience building, data consultation, and measurement and analytics.
Chicago – August 5, 2020 – Centro(https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand-side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly.
The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?
It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.