EMX & Ad Council Announce Completion of First Private Marketplace

The PMP will enable the Ad Council to rapidly distribute new creative assets, optimize performance, refine audience targeting and control for certain key variables. The Trade Desk is donating their tech platform and Cadreon is donating in-platform management. Acxiom is donating data segments to target at-risk audiences, parents and young adults. Additionally, media partners that have donated inventory so far include: InMobi, GroundTruth, OpenX, Ogury, Xandr, TripleLift, Bustle, the New York Post, EMX (a Division of ENGINE Group) and Kargo.

READ MORE
ENGINE’s Eight Key Elements to Drive to CX Maturity and Impact Business Outcomes

It’s no surprise that leaders in CX gain a higher ROI than those who are not improving their CX. But only 25% of CX professionals say their company’s CX programs actually improve customer experience.  With so much on the line, and such a worthy goal to pursue, why do so few get this right?There are many reasons a CX effort can get derailed: score-chasing; functional myopia; tool overload; skipping steps; siloed investments, initiatives and KPIs. So many departments – Sales & Marketing, Retail, Operations, R&D, Manufacturing, HR/Talent, Corporate Services.

READ MORE
COVID CONSUMER pt. 6

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer. These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, and April 10-12, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

READ MORE
TOP 10 TIPS FOR A VIBRANT ONLINE COMMUNITY

In the unprecedented wake of COVID-19, never has it been more important for brands to connect online with consumers in order to maintain relationships and remain relevant. Many companies have already committed to this by establishing an ongoing market research online community (MROC), or what we at ENGINE call an “Always On Digital Hive.” Others who have yet to do so should explore the option, so as to stay in tune with consumers who are changing and evolving rapidly in ways never expected. It has been said that we know less today about consumer behavior than we did a month or even a week ago. Well, that is not true for any company connecting with their consumers 24-7-365 online in their communities, and it is vital now to nurture that asset.

READ MORE
WFH COVID19

COVID-19 continues to alter the way we live, teach and work. According to ENGINE’s latest CARAVAN® survey, 27% of Americans have been impacted by mandatory work from home (WFH) policies. What does this mean for companies? What does it mean for brands? Are there new opportunities as we settle into our new norm? At ENGINE, we’re keeping the real-time pulse of the consumer, today, and always. Our latest infographic from ENGINE’s Accelerated Intelligence team takes a look at the implications and opportunities created as the workforce shifts from offices to homes.

READ MORE
COVID CONSUMER TRENDS pt. 5

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer. These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, and April 3-5, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.

READ MORE
BAYESIAN NETWORKS FOR CUSTOMER EXPERIENCE

In the world of Customer Experience, we can all agree that focusing on the customer is the key to future business growth. However, as the channels consumers use to talk about the brand or company proliferate, it can be difficult to decide what to do. Social media, surveys, call center logs, and online reviews are just a handful of feedback options. Given these challenges, ENGINE wants to touch upon one important aspect of a CX program: understanding which touch-points drive your customer satisfaction.

READ MORE
CASSANDRA’S “LIFE INTERRUPTED” REPORT

New York, April 1, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.

READ MORE
COVID CONSUMER: UPDATED STATS

These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, and March 27-29, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.

READ MORE
CASSANDRA: LIFE INTERRUPTED COVID-19

COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.

READ MORE

Start typing and press Enter to search