Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.
Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.
The Internet has been a dominant force in shaping contemporary culture and has contributed to an acceleration of cultural exchange globally. Nowhere is this more pronounced than in today’s youth market. As youth strategists, Cassandra was recently invited to join the Economist Intelligence Unit (EIU) Digital Economy podcast to share our views on the global spread of ideas and culture.
Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.
Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.
ENGINE has been nominated for four 2019 Clio Entertainment Awards for its work on HBO’s “The Sopranos – Nicknames” campaign! The campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate – television networks, brands and celebrities alike wanted in on a Soprano nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin and Laura Dern, just to name a few! In total, it garnered over 3 million impressions.
According to Engine’s youth and culture experts at Cassandra, 79% of U.S. youth say gaming is important to their lives. Online gaming and esports (i.e. competitive video gaming) has quickly restructured the digital marketing landscape. And with the gaming industry expected to grow most significantly between 2018 and 2023, for brands, surviving the future of digital marketing will mean investing in this ever-changing and growing market.
3 Key Areas for Carriers to Succeed with Intermediary Partners
Understanding Today’s Evolving Agent
According to Engine’s youth and culture experts at Cassandra, 79% of U.S. youth say gaming is important to their lives. Online gaming and esports (i.e. competitive video gaming) has quickly restructured the digital marketing landscape. And with the gaming industry expected to grow most significantly between 2018 and 2023, for brands, surviving the future of digital marketing will mean investing in this ever-changing and growing market.
3 Key Areas for Carriers to Succeed with Intermediary Partners
Understanding Today’s Evolving Agent